110. Charlotte Smith: On a Mission to Help Farmers Succeed
Every bottle of raw milk on Charlotte Smith’s micro dairy is spoken for before the cows leave the barn, and that success grew from a farm her family once lost in the 1980s crisis. In this episode I talk with Charlotte, a fifth generation Oregon farmer turned marketing and mindset coach, about how healing her children’s eczema with real food sparked a business that now funds itself and inspires thousands through her Profitable Mindset podcast. We break down the daily thought work that guides her pricing, why viewing marketing as a service builds trust, and how paying farmers a fair price reflects the true cost of ethical food. If you want practical steps to pair purpose with profit, Charlotte’s story offers a clear starting point.
Show Highlights
Growing up on a fifth generation Oregon farm and watching it collapse during the 1980s crisis.
Returning decades later and starting a three cow raw milk micro dairy from scratch.
Seeing raw milk clear her children’s severe eczema and her own chronic infections.
Selling every bottle in advance and realizing mindset was the real competitive edge.
Replacing scarcity thoughts with possibility to price products for profit.
Turning customer questions into generous marketing that builds an email list and loyalty.
Launching online courses and the Profitable Mindset podcast to coach farmers worldwide.
Celebrating clients like the flower farmer who paid off a mortgage through daily thought work.
Revealing the true costs hidden behind supermarket prices and government subsidies.
Explaining why paying local producers fairly keeps communities and ecosystems healthy.
Using a simple morning mindset practice as the foundation for every business decision.
Closing with advice to pair clean food clear thoughts and courageous pricing so purpose and profit can thrive together.
Resources
Email me: sheila@sheilatully.com
Free Guide: Three Steps to Clarity: How to Know What You Really Want
The Profitable Mindset Podcast
Five Mistakes Farmers Make that Cost Them Thousands of Dollars - Master Class
